About J.HS
A studio led by Joyce Su, J.HS Event Studio is a creative hub blending wine, wellness, floral design, and storytelling into soulful experiences. From intimate gatherings and boutique weddings to brand activations and retreats, Joyce curates events that connect people through beauty, ritual, and joy.
Background & Expertise
Joyce’s journey began in tech, before she transitioned into fashion PR, where she worked with international lifestyle and luxury brands including Omega, Poltrona Frau, Tissot, and Thomas Sabo. She later deepened her expertise in Milan through studies in Luxury Brand Management, bringing together strategy and storytelling.
Her career expanded into global retail, where she led product and merchandising for Zara Home across the APAC region, and later supported established international brands in entering the U.S. market in partnership with major retailers including Costco, Target, TJX Group, and Macy’s.
These experiences became the foundation for J.HS Event Studio — bringing together brand knowledge and creative vision to craft multi-sensory experiences of connection.
J.HS Event Studio
Founded in Málaga, Spain, J.HS Event Studio curates gatherings that awaken the senses of sight, sound, taste, and scent. Joyce brings together her training as a florist, certified sound healer, and wine professional, with ongoing studies in aromatherapy, to create events that feel both soulful and memorable.
Through collaborations with restaurants, florists, designers, and wellness practitioners, the studio brings each vision to life. From wine pairings to sound baths, floral styling to boutique weddings, every gathering is designed as an immersive experience of connection and beauty.
This vision is evolving into Oasis of Oxytocin — a future home for soulful living and connection. A physical hub blending sensory journeys — from taste to scent, from visuals to sound, and from wellness to design aesthetics — into spaces for community, creativity, and joy.
And just as she curates soulful experiences for people, Joyce also partners with brands to tell their stories.
Creative Strategy & Consulting
Alongside events, Joyce also offers creative consulting for lifestyle, fashion, home, and boutique hospitality brands. Her work focuses on clarifying brand identity and positioning, shaping assortments and pricing strategies, guiding packaging and storytelling, and designing brand experiences and collaborations.
This bridges Joyce’s two passions: curating soulful experiences for people, and shaping authentic stories for brands.
Let’s Connect
Whether you’re planning a gathering, designing a retreat, or building a brand experience, we’d love to bring your vision to life.